Marketing Research Certifications Progrm

Service Description

SCMR-F — Marketing Research Fundamentals Course Overview: Introduces the core concepts, principles and practices of marketing research, providing a strong foundation in research planning, data collection, customer insights, market analysis and the use of research to support marketing decisions. Prerequisites: No formal prerequisites. Basic understanding of business and marketing concepts is beneficial but not required. SCMR-P — Marketing Research Professional Course Overview: Develops practical knowledge and skills to plan and conduct marketing research, gather relevant market and customer information, analyse findings and support evidence-based marketing and business decisions. Prerequisites: Basic understanding of marketing and business concepts is recommended. Prior experience in marketing, research or business analysis is beneficial but not required. SCMR-S — Marketing Research Specialist Course Overview: Builds practical capability to design, manage and evaluate marketing research initiatives, applying research methods, data analysis, customer insights and market intelligence to address defined business and marketing objectives. Prerequisites: Foundational marketing research knowledge is recommended, with some practical experience in marketing, research, analytics or business analysis beneficial. SCMR-E — Marketing Research Expert Course Overview: Develops advanced capability in marketing research strategy, research design, market intelligence, customer insights, data interpretation and evidence-based decision-making, with a focus on translating research findings into actionable business and marketing strategies. Prerequisites: Strong foundational knowledge of marketing research and relevant practical experience in research, marketing, analytics or business strategy are recommended.